Why We're Here
The Crisis of Marital Loss
The Crisis of Marital Loss
The Crisis of Marital Loss
Every year, 3 million Americans experience marital loss through either the death of a spouse or divorce. They immediately face a second crisis: the need to become overnight experts in the administrative, practical, and emotional "business of transition."
As the initial shock fades, so does much of the social support for these individuals; many feel a profound sense of isolation as they navigate crisis and transition in solitude.
The Social Consequences
The Crisis of Marital Loss
The Crisis of Marital Loss
The Female Financial Cliff:
Widowed women are 3x more likely than married ones to face poverty at some point in their lives.
The Disintegration of Male Mental Health:
Divorced men are more than twice as likely to commit suicide than their married equivalents.
The Anxiety Epidemic:
Approximately 40% of divorced individuals report clinical levels of anxiety in the year following divorce.
The Gap in the Market
The Crisis of Marital Loss
The Gap in the Market
Current systems do not give sufficient support to those in transition: 80% of divorce litigants navigate the process without a lawyer, while nearly half of filings from widows and widowers are rejected due to errors on jargon-heavy, static forms. Bureaucratic hurdles do more than delay paperwork—they require significant mental effort and reopen emotional wounds during an arduous healing process.
Existing apps and services either prioritize high-margin specialists or mass-market services that do not account for the complexity of transition after marital loss.
The Rovahn Solution
We are developing a dual-track mobile platform designed to transform the tangled burden of transition into a clearer, more manageable journey. By using a unified technological architecture, we power two distinct, empathetic brands—one tailored for spousal loss and one for divorce—that share the same underlying infrastructure and are anchored in four integrated components of rebuilding.
After downloading the app that matches their loss type, Rovahn for Spousal Loss or Rovahn for Divorce, users will receive prompts tailored to their specific situation and guided by our four-part framework for rebuilding:
Our Prototypes
Age, gender, employment status, family structure, and a myriad of other variables combine to create considerations for each user.
Our interactive prototype demonstrates how Rovahn will help users cultivate agency in the wake of marital loss.
About the Founders
Carly Henry Sadeghi
Janine Marderian
In 2016, Carly and Janine met in a Georgetown University hallway while waiting to take a rescheduled MBA statistics exam. After seven years of friendship that spanned life events, they began parallel chapters of marital loss in 2023, due to unexpected death and divorce. While their journeys differ in significant ways, many shared themes have emerged, including the gaping lack of holistic support for people navigating the fallout of marital loss.
Carly and Janine are combining their lived experience with their expertise in large-scale operations and growth strategy to ensure that no one else has to go through these transitions alone. Our aim is to transform this journey into a more humane process by providing a system that manages the business of transition, frees up the user's limited capacity for emotional recovery, and fosters tangible progress toward a healthy, connected, and meaningful new life.
Contact Us
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